01

Learn the Basics of Logo Design

Logo designers need to have an eye for creative and attention-grabbing design. They also need a firm understanding of the image or brand that the logo needs to convey, alongside an understanding of how various demographics respond to some of the most iconic and popular logos ever created. 

A logo designer is responsible for conveying numerous (often complex) ideas in a simple, and frequently non-verbal package. The best logos create an immediate and visceral impact on whoever sees it and logo designers are responsible for creating exactly that response. More technically, a logo designer should be familiar and comfortable with both graphic design and the software used to create it. Typically, this means a strong working knowledge of Adobe Illustrator and Photoshop, Coral Draw, Jeta Logo Designer, Apple Motion, and other graphic /logo software. Along with this technical knowledge is a close attention to detail — far greater than in most other professions. 

A logo designer must also understand social, cultural, and industry trends — and avoid them at all costs. That's because logos usually need to be timeless, lasting far longer than whatever trends are popular at the time. Understanding these trends will be particularly important because logo designers also need to be visionary — at least to some extent. That's because a logo designer's clients often won't actually know exactly what they're looking for. It is the responsibility of the logo designer to explain their vision for the client and to do so in a way that helps the client understand the vision and be excited about it. 

The field of logo design can be a challenging one, and it is certainly not for everyone. Among the various directions that a graphic designer can take, logo design can be highly competitive and requires a great deal of original and creative thought, as well as confidence in one's abilities. This means having a true passion, as well as the ability to learn throughout one's career.

  • What are the most successful logos in the business world?
  • How does graphic design relate to logo design?
  • What credentials do I need to be successful as a logo designer?
  • Am I willing and able to challenge clients when I know they're wrong?
  • How passionate am I about logo design? Do I want to do it for 30+ years?
  • Can I communicate my vision effectively?

02

Learn Formal Concepts, Methods, Theory & Technique

Logo design is a challenging field, and some will be more naturally inclined towards it than others. Passion is essential for this career field, particularly because you will sometimes be forced to butt heads with the very clients you're trying to serve. Of course, talent and passion will only get you so far. At some point, formal credentials will become increasingly essential. 

In terms of hard credentials, a degree in graphic design will go a long way in ensuring success for a logo designer. In addition, a robust knowledge and proficiency with graphic design software, like Adobe Illustrator is absolutely essential. Other skills that will be highly useful include an understanding an appreciation for typography, as well as the ability to consistently think outside the box, while still being relevant to the current and developing zeitgeist. 

A degree in business or communication can be very useful as well, since you'll need to understand your clients and their position in the market. Perhaps the most important "credential," however, is an impressive portfolio that showcases your abilities through your accomplishments. 

The US Bureau of Labor Statistics expects about one-percent job growth for all graphic designers (which includes those who specialize in logo design) through 2024 and an average median pay of $47,000 (2015).  Graphic designers are expected to face strong competition for jobs through 2024, so earning a degree and gaining work experience through internships, will play a part in getting you hired and may determine how much you will earn.

  • What software and applications will I need to use as a logo designer?
  • Which schools have the best programs for aspiring logo designers?
  • What degrees other than graphic design should I consider to be a successful logo designer?
  • Who are the best logo designers in modern history, and what can I learn from them?
  • What fundamental skills do I need to develop to be successful as a logo designer long-term?
  • Where or how can I learn to communicate with clients more effectively?

03

Build a Strong Portfolio & Develop Your Brand

After you've earned a degree, creating a strong portfolio is the single most important way to build a career as a logo designer. A strong portfolio proves that you are capable of getting things done, and have, in fact, done so for (presumably satisfied) clients. Early on, it can be difficult to build a robust portfolio, but it is still worth spending time on this important step. Building a portfolio while gaining formal credentials is a great, and efficient, strategy. 

It's also important to build a personal brand. Like your portfolio, your personal brand will help give you the confidence when interacting with potential or existing clients; to share the vision you have for their brand. A personal brand works much like a corporate brand in the sense that it gives you more legitimacy in the eyes of your clients or prospective clients. 

Finally, remember to network! Industry connections are important in many industries, but for logo designers, this is particularly the case. There are plenty of opportunities to network as well — from your college graphic design program to entry-level jobs, internships, and even attending industry events. Networking is also a great way to build your portfolio since you can offer to create a logo for free to a family member or friend with a small business or other organization they are a part of. The key is to be creative and to think outside the box — skills you'll need anyway if you want to make it as a logo designer. 

  • What gaps are typical for most portfolios? How can I fill those gaps?
  • What networking opportunities are there in my area?
  • How can I build my reputation?
  • How can I market myself as a logo designer?
  • What are the best logo design clubs or organizations in my area?
  • How can I get my portfolio online and easily accessible to anyone curious about my services?

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